Last updated November 6, 2021 at 08:43 AM
This year, we will now be able to change the appearance of our products in google search results.
Google announced a new feature for site owners E-commerce and other types of sales site. If you already know how to get started in e-commerce from A to Z , you will be very happy toapprendre that you can now choose how your product will be displayed among google search results.
Changing product display preferences can be done in 2 ways. Either by serving as Google Merchant Center , a google platform to highlight the products that sell in google. The second way to modify the display of its products would be to configure the metatags directly on its website. In both cases, the available features allow us to modify only the appearance of our products in search results.
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Control of product display preferences in google
The possibilities offered to modify the extracts of the products in the results of google are varied. For now we can control the display of extracts and images that are displayed in engineMaybe we'll do better later. In the meantime, here are the different options presented are:
Results without extract
This option consists of displaying or not the product extracts as a search result
Display of excerpts according to the number of words in the content
In this part, you can set the maximum number of words that the extract can contain. The latter is only displayed when its content does not exceed the maximum number of words set. Otherwise the product extract is not displayed as in the image below.
Display according to the size of the images in the extract
You can now choose to display the extracts without the image, with a medium size image or a large image.
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Choose a section of the page not to display
Sometimes there may be sections of our e-commerce site that we do not want to see among google for sale results. This function allows you to block a section of the page not to be displayed in the results.
Additional notes on google preferences
On the google site it is specified that:
- schema.org markup must first be removed before display preferences can work properly.
- Opt-out preferences do not apply to product data submitted through the Google Merchant Center web app. The latter offers other mechanisms to deactivate products that do not appear in google.
- The use of mechanisms such as nosnippet and data-nosnippet only affects the display of data and the eligibility for certain experiments.
The use of mechanisms such as nosnippet and data-nosnippet only affects the display of data and the eligibility for certain experiments. Display restrictions do not affect how these pages rank in search. Excluding parts of the product data from the display may prevent the display from showing in rich results and other product results on Google.
Last updated November 6, 2021 at 08:43 AM
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