Luxury stores - Amazon launches its sales platform for luxury goods.

Last update March 1, 2022 at 09:54 am

Amazon announces a new shopping experience, the Luxury stores or “luxury stores”.

Today, Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands.


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The first luxury stores fashion house


Iconic American fashion house Oscar de la Renta unveils the premiere shop luxury with its pre-fall and fall / winter 2020 collections, including ready-to-wear, handbags, jewelry, accessories and a new fragrance, with children's clothing to come. Other brands will be launched in luxury stores in the coming weeks and seasons.

“Oscar de la Renta is delighted to partner with Amazon for the launch of Luxury Stores”



Available inapplication Amazon by invitation only, luxury stores combine the convenience of Amazon with a technology innovative like "360 View". This interactive feature will begin rolling out with certain clothing items at launch. This will allow customers to explore the styles in 360 degree detail to better visualize the fit. The collections will be sold directly to partner brands and thanks to the “store in a store” concept, the latter could freely make decisions regarding their inventory, selection and prices.


Amazon Luxury Stores





Luxury boutique brand management tools



Amazon also offers tools for management of sales allowing Luxury store brands to create and personalize the content of each their product unique brand. By seamlessly blending content and commerce, luxury fashion and beauty store brands will be able to engage and entertain customers with immersive storytelling, including enhanced machine-readable imagery and animation.

«We listen and let's learn consistently from our customers, and we are inspired by feedback from Prime members who wish they could buy their brands from Luxury favorites in amazon storeSaid Christine Beauchamp, president of Amazon Fashion.

«We are delighted to offer luxury brands the services and technology necessary to create an inspiring and elevated customer experience. It's still day one, and we look forward to growing luxury stores, innovating on behalf of our customers, and opening a new door for designers around the world to access existing and new luxury customers. "





Currently available to eligible US Prime members, guest shoppers can browse exclusive Oscar de la Renta styles throughout the season, including a selection of ready-to-wear and a new fragrance. Additionally, they can benefit from early access to the Fall / Winter 2020 collection, which is currently only available in stores and on the Oscar de la Renta website.

«Oscar de la Renta is delighted to partner with Amazon for the launch of luxury boutiquesSaid Alex Bolen, CEO of Oscar de la Renta. "As a global leader in retail, Amazon relentlessly focuses on improving the customer experience through constant innovation, using the technology and customer feedback. We admire Amazon's customer-centric focus and look forward to telling our brand story in a compelling and engaging way to even more customers through the luxury store experience. "

Qualifying US Prime members are the first guests to experience luxury shopping. Prime members who have not yet received an email invitation can request an invitation by visiting Over time, luxury stores will offer invitations to more buyers.



Last update March 1, 2022 at 09:54 am




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Amazon launches Luxury Stores